WILL CLARK SMITH

Nissan by Britain 

• The Brief & Strategy: Nissan wanted a campaign that captured Britain's love affair with the brand in a cinematic manifesto that combined full shoot production with Gen AI imagery. 

• My Scope: Developed the creative vision with the incredible team at Adam and Eve, directed the full live action shoot over three days (which included building a grey screen studio in a Nissan dealership), led the post-production and generative AI sequences with the very clever people at Coffee and TV.

• The Execution: Heartwarming, captivating, future-facing and all with that unique British aesthetic. This creative approach pushed forward all our capabilities in both film and AI. This is Britain at its best.