About

WILL CLARK SMITH — DIRECTOR + CREATIVE DIRECTOR

With over 22 years of experience bridging elite network broadcasting strategy and high-end commercial film production, I help major brands build emotional equity through cinematic, multi-platform storytelling.

Having ideated, pitched, and directed campaigns for global brands including Renault, Omega, Wayfair, Chelsea FC, and Honda Marine, I am able to connect abstract business objectives with hands-on execution, guiding multi-disciplinary internal teams from a blank page to final delivery.

I specialise in collaboration, premium execution, and human-centric stories —building trust with performers, crews, and clients alike.

I believe that powerful brand growth only happens when you look past the noise and focus on what matters:

“Only Connect.”

EXPERTISE

• Strategy & Ideation: 360° Campaign Architecture, Client Pitching & Stakeholder Alignment, Scriptwriting & Treatment Development, Cross-Platform Digital Strategy.

• Execution & Leadership: Live-Action Commercial Directing (Talent, Kids, Elite Athletes), Multi-Disciplinary Team Management, Post-Production, VFX & Grading Pipelines, Budget Safeguarding & ROI Tracking.

SELECTED BRAND EXPERIENCE