WILL CLARK SMITH

Social edits

Honda Marine - 'Chase the Call'

• The Brief & Strategy: Honda Marine wanted to build on their bold positioning with a campaign that captured 'Adventure on Water' using multiple cast in diverse marine locations

• My Scope (End-to-End Leadership): Developed the creative concept in collaboration with Southpaw Creative agency, authored and pitched the visual treatments directly to executive stakeholders, directed the live-action shoot, and helped lead the post-production pipeline.

• The Execution: A highly stylized, rhythmic, and adventurous campaign delivered across all media platforms.