WILL CLARK SMITH

Social Edits

Mclaren - Defy Expectations

• The Brief & Strategy: Mclaren wanted the launch of their new GTS to capture the feeling of both the spirit of racing and the day to day use it enabled. 

• My Scope (from conception to delivery): Ideation of multiple concepts that were pitched to the major stakeholders at Mclaren HQ, refined the chosen concept in collaboration with the Mclaren marketing team, directed the live action shoot and photography, led all post production of assets across all media channels. 

• The Execution: A bold, mirrored visual style that captured the key POD for the brand.