WILL CLARK SMITH

Social edits

Iceland - That's why we go to Iceland

• The Brief & Strategy: The client wanted to capture the emotional joy of sharing food with family and friends. All built around the charismatic personality of Josie Gibson. 

• My Scope: Developed the creative concept in collaboration with Super Nova Creative agency, authored and pitched the visual treatments directly to executive stakeholders, directed the live-action shoot, and led all the post-production from edit to grade.

• The Execution: A fun, food-filled commercial that continued Iceland's key brand message.