WILL CLARK SMITH
Honda Marine - This is why we go
Honda Marine - This is why we go
Honda Marine - This is why we go
• The Brief & Strategy: To launch the new BF150 range and illustrate the power it has to take you to new experiences on the water.
• My Scope (End-to-End Leadership): Developed the creative concept in collaboration with Southpaw Creative agency, authored and pitched the visual treatments directly to executive marketing team at Honda, directed the live-action shoot and photography, led the post-production pipeline.
• The Execution: A social first photographic collage style that appeals directly to the target audience.
