WILL CLARK SMITH // DIRECTOR

About

Cinematic Narratives - Emotive Lifestyle - Authentic Sports - Feel Good Automotive

I strive to deliver authentic, emotive storytelling with the brand at the heart: from Tabasco to Omega, Renault to Chelsea FC, Honda to Wayfair, I transport the script off the page and passionately connect the brand with the audience.

I love drawing memorable performances from actors and sports personalities alike, as well as conveying the untamed spirit and charisma that only a ten year old can bring to the screen. To build the confidence between myself and the performer I always aim to create an open, relaxed environment that allows everyone to thrive.

17 years experience in advertising and broadcasting, has taught me how to be inclusive and collaborative with clients, creatives and crew but ultimately my approach can be summed up by my favourite quote:

“Only Connect”